Leadership & Performance Coaching

I work with leaders in sport and business, giving them time away from the day-to-day to think, talk through challenges and better understand how they lead themselves and others.

About Leadership & Performance Coaching

How you lead didn’t happen by accident.

I work with Sport Leaders and Business Leaders. I look at leadership through the lens of people. If we don’t have people, we don’t have teams or businesses.

How we respond to pressure, decisions we make, habits we repeat are all shaped by our experiences, the leaders we have worked for, the cultures we have worked in, and the things we have been rewarded for throughout our career. Many of our patterns happen automatically.

Our beliefs, values and behaviours do not exist in a vacuum. They have all come from somewhere. We have to understand why we react well or not so well when under pressure.

But where have these behaviours come from?
What will I keep as a behavior and what will I let go off?
Which behaviours are serving me well and which are not?

who i work with

Leadership looks different in every environment.

I work primarily with leaders in sport and business. The environments are different, but many of the challenges around people, pressure, decision-making and performance are shared.

Sporting Leaders

As a leader in sport, much of your time is spent thinking about other people — players, staff, performance and results. Coaching gives you the opportunity to step away from that environment and focus on how you are operating as a leader.

Head Coaches,
Managers and
others responsible for leading people and performance in sport.

Business Leaders

When leading in business your time is spent managing many others, your team, customers, performance and results. Coaching gives you the space to step away from the day-to-day and consider how you are leading within it.

SME Business Owners/CEOs,
General Managers and
others responsible for leading people and performance in business.

What we can work on.

Leadership is shaped by more than your role or job title. Together, we can look at how you lead, what has shaped your approach, the environment you create and how you adapt to the people around you.

Self-Awareness

You as a Leader

Raising your self-awareness will help you understand your leadership patterns, where they have come from, and how you lead.
It is not about fixing you but understanding the patterns you already have and learn how to create more choice on how you lead – self-awareness creates this choice.
Self-awareness is not a personality trait. It is a performance skill. It is the ability to notice your own state as it shifts.

Leadership Identity

What Shapes Your Leadership

This can feel very natural and very consistent, but it was learned. What is learned can be examined.
Here we look at the factors that have shaped your leadership style. From career defining moments to personal values.
Your leadership identity can be shaped by how people see you. Most leaders judge themselves by their intent. However, leadership is not experienced at a level of intent. It is experienced at levels of behavior and it’s your behavior that creates impact. The impact is what people feel, what they remember, and what shapes your reputation.

LEADERSHIP ENVIRONMENT

The Environment You Create

The external environment will influence how we show up much more than what is written on a piece of paper.
People will adjust to the system and the acceptable patterns. The key for the leader is to optimize the system so that people can perform rather than just rely on good people. Employees naturally gravitate to the social norms.
The lived realities of the team are more powerful than any official company handbook. Learn more about fundamental attribution error, an example being – blaming the person because they are visible and loud but ignoring the system because it is hidden and silent.

ADAPTING TO OTHERS

How You Lead Different People

Leadership is not just about what you do; it is about how you interpret other people’s behavior, especially under pressure.
People differ in how they process information, how they socially engage, and how they make decisions.
What is your preferred communication style? Does it increase openness or defensiveness? Does it land well or does it alienate the people you are leading? Do you lead to your own natural preferences around pace, directness and decision?

ways to work with me

Coaching built around what you need.

There’s no single way to approach coaching. Whether you’re looking for ongoing support, clarity around a specific challenge, or a deeper understanding of how you perform, we can start with what you need right now.

Ongoing 1:1 Coaching

Ongoing 1:1 coaching with regular sessions over an agreed period, providing dedicated time to work through challenges, reflect on your leadership and agree practical actions.

Single Session Coaching

A one-off coaching session focused on a specific challenge, decision or situation, helping you gain clarity and leave with a practical way forward.

Spotlight

A performance psychometric and coaching session exploring your mindset, behaviours and strengths to better understand how you lead and perform.

My Approach

Coaching grounded in experience.

My approach brings together professional coaching, performance psychology and lived experience — creating conversations that are grounded in the real-world demands of leadership and performance.

Coaching

Real 1:1 coaching built around listening, questioning and challenging, not simply giving advice.

Performance Psychology

Applying an understanding of mindset, behaviour and psychology to the realities of leadership and performance.

Lived Experience

First-hand experience of high-level football, competitive running, business, sales and leadership.

Testimonials

What leaders say about working with me.

Read what leaders have to say about working with Seanie, and how coaching has helped them think differently, work through challenges and develop their approach to leadership.

Working with Seanie over the last three years has been transformative both individually and for our collective team. During a period of tremendous growth and success, Seanie’s impact on our group has been invaluable.

On a personal level, Seanie acted as a “second set of eyes,” consistently offering constructive feedback and asking direct questions that challenged and elevated my own development as a coach and leader. His professional insight, dedication, and ability to drive performance make Seanie an outstanding asset to any Head Coach/Manager of a football team looking to reach the next level. I couldn’t recommend Seanie highly enough.

Caolan McDaid, Termon GAA Senior Manager

Working with Seanie has made me think much more about how I lead and the impact that has on the wider team. He challenges you to look at what you do well, where you can improve and how you respond when the pressure is on. I’ve found the sessions really useful in helping me adapt my approach and get more from both myself and the people around me. Seanie creates a fun and engaging environment where people are comfortable being open, while still being pushed to think differently and improve. It has been a very worthwhile investment in both myself and our leadership team.